Lunch n Learn - Understanding & Unleashing the Power of your E-Newsletter

Description

Presented by The Business Brew Crew
BRIANNA FURLONG & JEANNE NOORMAN

An Email Newsletter is the most powerful and affordable marketing tool you have. 
 
According to Nielsen Norman Research, e-newsletters are a great way to grow or maintain business relationships, even during times when people aren’t actively making purchasing decisions. In addition, when asked to opt-in to receive updates from an organization, 90% chose to receive email newsletters, while only 10% elected to do so through Facebook. 
 
Looking to start an e-newsletter? Take your current e-newsletter to the next level? See open rates skyrocket and click-throughs zoom up? Wait, what’s a click-through? 
 
At this example-filled Lunch & Learn session, you’ll learn the best practices of creating and sending e-newsletters. Discover how to use this important tool to educate potential customers, drive up event attendance, improve sales, and build relationships with your client, employee, or volunteer base. Presenters will also share their favorite e-news programs (some are even FREE), common-sense tips for great layouts, and simple techniques to engage your readers. 
 
You will leave this Lunch & Learn session feeling inspired and empowered to create e-communications that can transform your business or nonprofit presence and improve your bottom line.