Presented by The Business Brew Crew
An Email Newsletter, or e-newsetter, is the most powerful and affordable marketing tool you have.
Laura Huth-Rhoades * Brianna Furlong * Jeanne Noorman
According to Nielsen Norman Research, e-newsletters are a great way to grow or maintain business and nonprofit relationships, even during times when people aren’t actively making purchasing or donation decisions. In addition, when asked to opt-in to receive updates from a company, 90% chose to receive email newsletters, while only 10% elected to do so through Facebook.
Looking to start an e-newsletter? Take your current e-newsletter to the next level? See open rates skyrocket and click-throughs zoom up? Wait, what’s a click-through?
At this engaging, example-filled Lunch & Learn session, you’ll learn the best practices of creating and sending e-newsletters. Discover how to use this important tool to drive in customers and donors, drive up sales and event attendance, and build relationships with your client and donor base. Presenters Laura, Brianna, and Jeanne will also share their favorite e-news programs (some are even FREE), common-sense tips for great layouts, and simple techniques to engage your readers.
Presented by three marketing and communications pros, this Lunch & Learn session will leave you feeling inspired and empowered to create e-communications that can transform your business or nonprofit presence and your bottom line.